Charities

“The past decade has seen dramatic changes in the way charities operate. Essentially still philanthropic in purpose, working practices now have close parallels with, and sometimes even lead, the commercial sector”
  Andrew Nebel
  UK Director of Marketing and Communciations
  Barnardo’s
  Marketing, 15 April 2004

Connexus PreciSion’s services help charities apply the professional standards of the commercial sector to the issue of sponsorship and corporate partnership.

Companies are more likely to direct their activities towards those charities which can demonstrate that an involvement is more than philanthropy – which will deliver a marketing or commercial benefit to the sponsor.

If a charity can demonstrate to a company that an involvement will represent a legitimate business decision in its own right, this will help reassure the corporate that their money is being well spent (and is not simply a donation), and will give them confidence as they choose where their funds may best be directed.

Sponsorship delivers corporates with many important benefits. Often, neither the sponsor nor the charity are fully aware of just how great the value of these benefits is. Our services help charities:

1. Understand the real value of what they are offering to the sponsor (this is not the same as the price that is needed to cover the cost of the event!)
2. Demonstrate to the sponsor the value of the benefits they receive
3. Provide the sponsor with important, credible internal management information to support the sponsorship decision

In addition, our strategic consultancy services help charities structure their corporate partnership programmes, and develop their partnership packages and relationships, in a more strategic, commercially-oriented way, in order to deliver greater benefits and more successful partnerships over the long term.

The types of questions our services can help answer include:

• How many sponsors/partners should we have?
• How long should the sponsorship/partnership agreement last?
• What rights and benefits should be provided to them?
• Which brands and companies will represent the most appropriate partners?
• How should the opportunity be priced and presented?