Introduction

Connexus PreciSion is a specialist unit within Connexus Group Ltd, dedicated to sponsorship evaluation and analysis.

PreciSion applies to sponsorship the standards and disciplines that clients typically expect from the evaluation of their above-the-line advertising activities.

Our analysis over the years has identified some remarkable results. For instance:

• Effect per £ spent 7 times greater than TV advertising
• £m’s of extra sales directly attributable
• Doubling of market share amongst target audience
• Demonstrably improved trade relations