Specialist Services
Research Programme Design
- Audit of existing research
- What research is most needed?
- Writing research specifications
- Implementing research programme
Research Project Management
- Acting as in-house specialist sponsorship research manager
- Collation and management of all data
- Data analysis
- Management report and presentation writing
Media Value Analysis
- How much would it really cost to purchase that
level of exposure as paid-for advertising?
To deliver the most relevant and meaningful information to our clients, we
have developed a range of specialist proprietary tools, including:
- What is the value to the sponsor of all the benefits
provided by the sponsorship?
- Does the sponsorship actually work?
- What does this association say about the sponsor’s brand?
- How great would the effect have been if the money had been spent on something
else?
- Which brands match which properties?
- Which properties’ audiences match which brand’s customers?
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